A Service Business Model Design for the Smart-locks market based on market analysis
Carlos Andres Cuadros Camacho
In the present research, Good Dominant Logic (GDL) and Service Dominant Logic (SDL) concepts will be analysed. Then, a more detailed analysis will be applied based on the Customer Domain Logic (CDL). A framework with a much more customer-oriented approach and putting the customer at the centre for the business model design. In parallel, an interview session will be held with partners and customers of the company. Two relevant service focused tools will be applied, the Services Business Model Canvas (SBMC) and the Services Dominant Logic Business Model Radar (SDBM/R). At the end of this research, both will be delivered to the partner to be applied in real life and thus propose a significant improvement in the re-engineering process and development of a new business model following service-oriented standards.
Studienbetreuer: Clemente Minonne