{"id":7298,"date":"2019-06-05T15:01:30","date_gmt":"2019-06-05T13:01:30","guid":{"rendered":"https:\/\/sites.hslu.ch\/immersive-realities\/prof-nathaly-tschanz\/"},"modified":"2026-03-14T16:17:15","modified_gmt":"2026-03-14T15:17:15","slug":"prof-nathaly-tschanz","status":"publish","type":"post","link":"https:\/\/sites.hslu.ch\/immersive-realities\/en\/prof-nathaly-tschanz\/","title":{"rendered":"Prof. Nathaly Tschanz"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-x-large-font-size\" style=\"font-style:normal;font-weight:400;text-transform:none\">Prof. Nathaly Tschanz<\/h1>\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/nathalytschanz\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sites.hslu.ch\/immersive-realities\/wp-content\/uploads\/sites\/15\/2019\/06\/DSC7314-1024x683.jpg\" alt=\"\" class=\"wp-image-2016\" srcset=\"https:\/\/sites.hslu.ch\/immersive-realities\/wp-content\/uploads\/sites\/15\/2019\/06\/DSC7314-1024x683.jpg 1024w, https:\/\/sites.hslu.ch\/immersive-realities\/wp-content\/uploads\/sites\/15\/2019\/06\/DSC7314-300x200.jpg 300w, https:\/\/sites.hslu.ch\/immersive-realities\/wp-content\/uploads\/sites\/15\/2019\/06\/DSC7314-768x513.jpg 768w, https:\/\/sites.hslu.ch\/immersive-realities\/wp-content\/uploads\/sites\/15\/2019\/06\/DSC7314-1536x1025.jpg 1536w, https:\/\/sites.hslu.ch\/immersive-realities\/wp-content\/uploads\/sites\/15\/2019\/06\/DSC7314-2048x1367.jpg 2048w, https:\/\/sites.hslu.ch\/immersive-realities\/wp-content\/uploads\/sites\/15\/2019\/06\/DSC7314-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">Head of Bachelor Immersive Technologies, Lecturer<\/p>\n\n<h1 class=\"wp-block-heading has-x-large-font-size\" style=\"font-style:normal;font-weight:400;letter-spacing:2px;text-transform:none\">Biografie<\/h1>\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">Nathaly Tschanz ist Professorin f\u00fcr Extended Reality und Programmleiterin des <a href=\"https:\/\/www.hslu.ch\/de-ch\/informatik\/weiterbildung\/digital-business-and-innovation\/cas-virtual-augmented-reality-management\/\">CAS Virtual &amp; Augmented Reality Management, <\/a><a href=\"https:\/\/www.hslu.ch\/de-ch\/informatik\/weiterbildung\/digital-business-innovation\/cas-digital-twins\/\">CAS Digital Twins creating business value <\/a>und dem Tageskurs <a href=\"https:\/\/www.hslu.ch\/de-ch\/informatik\/weiterbildung\/digital-business-innovation\/fachkurs-smart-step-metaverse\/\">Metaverse: Als Unternehmen den Einstieg ins Web3 finden<\/a>.<\/p>\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">Sie verf\u00fcgt \u00fcber mehrj\u00e4hrige Berufs- und F\u00fchrungserfahrung in den Bereichen Digital Business Management, Marketing, Medien und Kommunikation (z. B. Head of Digital Content bei Ringier Axel Springer Schweiz, Scout 24 Schweiz, Somedia etc.). Von 2018 bis 2021 war sie an der Fachhochschule Graub\u00fcnden t\u00e4tig \u2013 zuerst als Dozentin und sp\u00e4ter als Professorin f\u00fcr Extended Reality und Digital Business Management und CAS-Studiengangleiterin.<\/p>\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">Mit Augmented, Mixed und Virtual Reality besch\u00e4ftigt sie sich seit 2010. Damals waren die Technologien noch weitestgehend unbekannt und kaum jemand hatte das sich er\u00f6ffnende Potenzial auf dem Radar. Das war der Grund f\u00fcr sie, 2015 ein <a href=\"https:\/\/www.amazon.de\/Praxishandbuch-Augmented-Reality-Marketing-Relations\/dp\/3867646023\">Praxishandbuch Augmented Reality<\/a> zu publizieren. 2017 folgte ein weiteres Sachbuch: <a href=\"https:\/\/www.amazon.de\/Augmented-Reality-Marketing-Medien-Relations\/dp\/3867648220\">Augmented und Mixed Reality f\u00fcr Marketing, Medien und Kommunikation.<\/a> <\/p>\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">Neben ihrer Lehrt\u00e4tigkeit an der Hochschule Luzern ist sie als Lehrbeauftragte an weiteren Bildungsinstitutionen t\u00e4tig, und ber\u00e4t und coacht Firmen beim Einsatz immersiver Technologien in der Wertsch\u00f6pfungskette. Ihre Expertise im Bereich immersive Technologien, digitale Trends, neue Formen von (3D-)Storytelling, Spatial UX und Context Marketing gibt sie auch im Rahmen von Vortr\u00e4gen oder Workshops weiter.<\/p>\n\n<p class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">Mehr \u00fcber sie und ihre Passion f\u00fcr XR erfahren Sie in diesem <a href=\"https:\/\/www.youtube.com\/watch?v=WKqdnoL5Zf0\">TEDx-Talk<\/a>.<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-informatik-an-der-hochschule-luzern wp-block-embed-informatik-an-der-hochschule-luzern\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"FmoSrpx8FR\"><a href=\"https:\/\/hub.hslu.ch\/informatik\/fachkraftemangel-bei-xr-vr-ar-projekten-wir-andern-das\/\">Fachkr\u00e4ftemangel bei XR-Projekten: Wir \u00e4ndern das!<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#171;Fachkr\u00e4ftemangel bei XR-Projekten: Wir \u00e4ndern das!&#187; &#8211; Informatik an der Hochschule Luzern\" src=\"https:\/\/hub.hslu.ch\/informatik\/fachkraftemangel-bei-xr-vr-ar-projekten-wir-andern-das\/embed\/#?secret=XnX1i1zd0Y#?secret=FmoSrpx8FR\" data-secret=\"FmoSrpx8FR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading has-medium-font-size\" style=\"font-style:normal;font-weight:300;letter-spacing:2px\">Berufliche Kompetenzen<\/h3>\n\n<ul style=\"font-style:normal;font-weight:300;letter-spacing:2px\" class=\"has-medium-font-size wp-block-list\">\n<li class=\"has-medium-font-size\" style=\"color:#808080;letter-spacing:1px\">Augmented Reality<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"color:#808080;letter-spacing:1px\">Virtual Reality<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"color:#808080;letter-spacing:1px\">Mixed Reality<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"color:#808080;letter-spacing:1px\">Immersives Storytelling<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"color:#808080;letter-spacing:1px\">Spatial UX, UI<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"color:#808080;letter-spacing:1px\">Ideation Techniques, Design Thinking<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"color:#808080;letter-spacing:1px\">Konzeption \/ Prototyping<\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"color:#808080;letter-spacing:1px\">User Research\/ User Studies<\/li>\n<\/ul>\n<div  id=\"jtg-1974\" class=\"modula-slider aligncenter\" data-config=\"{&quot;height&quot;:800,&quot;tabletHeight&quot;:800,&quot;mobileHeight&quot;:800,&quot;desktopHeight&quot;:800,&quot;enableTwitter&quot;:false,&quot;enableWhatsapp&quot;:false,&quot;enableFacebook&quot;:false,&quot;enablePinterest&quot;:false,&quot;enableLinkedin&quot;:false,&quot;enableEmail&quot;:false,&quot;randomFactor&quot;:0.5,&quot;type&quot;:&quot;slider&quot;,&quot;columns&quot;:12,&quot;gutter&quot;:10,&quot;mobileGutter&quot;:10,&quot;tabletGutter&quot;:10,&quot;desktopGutter&quot;:10,&quot;enableResponsive&quot;:&quot;0&quot;,&quot;tabletColumns&quot;:&quot;2&quot;,&quot;mobileColumns&quot;:&quot;1&quot;,&quot;lazyLoad&quot;:0,&quot;lightboxOpts&quot;:{&quot;animated&quot;:true,&quot;Thumbs&quot;:{&quot;type&quot;:&quot;modern&quot;,&quot;showOnStart&quot;:false},&quot;Toolbar&quot;:{&quot;display&quot;:{&quot;right&quot;:[&quot;close&quot;],&quot;left&quot;:[&quot;infobar&quot;]},&quot;enabled&quot;:true},&quot;Carousel&quot;:{&quot;Panzoom&quot;:{&quot;touch&quot;:true},&quot;infinite&quot;:false,&quot;transition&quot;:&quot;fade&quot;},&quot;keyboard&quot;:{&quot;Escape&quot;:&quot;close&quot;,&quot;Delete&quot;:&quot;close&quot;,&quot;Backspace&quot;:&quot;close&quot;,&quot;PageUp&quot;:&quot;next&quot;,&quot;PageDown&quot;:&quot;prev&quot;,&quot;ArrowUp&quot;:&quot;prev&quot;,&quot;ArrowDown&quot;:&quot;next&quot;,&quot;ArrowRight&quot;:&quot;next&quot;,&quot;ArrowLeft&quot;:&quot;prev&quot;},&quot;wheel&quot;:false,&quot;touch&quot;:true,&quot;backdropClick&quot;:&quot;close&quot;,&quot;l10n&quot;:{&quot;CLOSE&quot;:&quot;Close&quot;,&quot;NEXT&quot;:&quot;Next&quot;,&quot;PREV&quot;:&quot;Previous&quot;,&quot;Error&quot;:&quot;The requested content cannot be loaded. 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