{"id":4281,"date":"2021-12-15T11:03:00","date_gmt":"2021-12-15T10:03:00","guid":{"rendered":"https:\/\/sites.hslu.ch\/architektur\/?p=4281"},"modified":"2021-12-21T11:07:32","modified_gmt":"2021-12-21T10:07:32","slug":"anatomy-lessions-2-an-intellectual-lifestyle-magazine-in-architecture","status":"publish","type":"post","link":"https:\/\/sites.hslu.ch\/architektur\/anatomy-lessions-2-an-intellectual-lifestyle-magazine-in-architecture\/?lang=en","title":{"rendered":"Anatomy lessions #2 \u2013 An Intellectual Lifestyle Magazine in Architecture"},"content":{"rendered":"\n

In the Spring Semester 2021 Keynote Lectures investigated contemporary formats of architectural communication and (re-)presentation. Current magazines on architecture seem either to focus on a specific disciplinary audience by using a particular academic language that is only comprehensible to them or merely to promote a lifestyle by addressing contemporary trends in architectural design for a wider audience.<\/p>\n\n\n\n

While intellectual and scientific architecture journals seem to stay within their own discipline most of the time and often fail to communicate their issues of architecture and space in plain, comprehensible language in order to engage a wider audience, typical architectural lifestyle magazines address mass culture from a broader perspective. They are made for the moment and show a trend but are also volatile, immediate and informal. They even have permission to stay superficial, since they are intended to entertain and stimulate the reader by using language that is easy to read.<\/p>\n\n\n\n

In the Spring Semester 2021 the students have bene editing an \u2018intellectual lifestyle magazine\u2019 on architecture that interweaved the depth of a scholarly journal with the superficiality and ease of a lifestyle magazine. The product had to be an architecture magazine on holiday: architecture for the insert of the Neue Z\u00fcrcher Zeitung (NZZ).<\/strong><\/p>\n\n\n\n

Six editors with different backgrounds in the making of a magazine \u2013 from lifestyle magazine to professional journal \u2013 each directed a one-day workshop session. They conveyed their expertise in lectures and coaching sessions, each building up on the other, focusing on different aspects of the production of a magazine.<\/p>\n\n\n\n

Fri, 5.3.2021<\/strong>
Werk Bauen und Wohnen
Roland Z\u00fcger, Zurich
How to find an editorial concept & write the table of contents.<\/p>\n\n\n\n

Fri, 12.3.2021<\/strong>
OASE Magazine
Asli Ci\u00e7ek, Brussels
How to write and visualize an editorial.<\/p>\n\n\n\n

Fri, 19.3.21<\/strong>
trans magazin \u2013 ETH Z\u00fcrich
How to write a text that the audience likes to read.<\/p>\n\n\n\n

Fri, 16.4.21<\/strong>
The Funambulist
L\u00e9opold Lambert, Paris
How to edit contents.<\/p>\n\n\n\n

Fri, 30.4.21<\/strong>
AD Magazine
Lena Schimmelbusch, Rome
How to illustrate lifestyle content.<\/p>\n\n\n\n

Fri, 7.5.21<\/strong>
NZZ Magazin
Rike Hug, Zurich
How to put everything together.<\/p>\n\n\n\n

Student works<\/h2>\n\n\n\n

Cabin Fever \u2013 Holidays behind their hashtags<\/h3>\n\n\n\n

Hilke Horsthemke, Jacopo Ruggeri, Rinor Rushiti, Vlada Elizarova, R\u00f3is\u00edn Purkis<\/h4>\n\n\n
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Switzerland on a budget<\/h3>\n\n\n\n

Zouhir Bakir, Pavla Nesvadb\u00edkov\u00e1, Qendrim Gashi, Emelyn Vicencio, Shane Lounibos<\/h4>\n\n\n
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In the Spring Semester 2021 Keynote Lectures investigated contemporary formats of architectural communication and (re-)presentation. Current magazines on architecture seem either to focus on a specific disciplinary audience by using […]<\/p>\n","protected":false},"author":44,"featured_media":4799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[172,166,120,189],"tags":[],"class_list":["post-4281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keynote-lectures-en","category-master-architektur-en","category-semester-jahr-en","category-fs2021-en"],"acf":[],"yoast_head":"\nAnatomy lessions #2 \u2013 An Intellectual Lifestyle Magazine in Architecture - Architektur an der Hochschule Luzern<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.hslu.ch\/architektur\/anatomy-lessions-2-an-intellectual-lifestyle-magazine-in-architecture\/?lang=en\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anatomy lessions #2 \u2013 An Intellectual Lifestyle Magazine in Architecture - Architektur an der Hochschule Luzern\" \/>\n<meta property=\"og:description\" content=\"In the Spring Semester 2021 Keynote Lectures investigated contemporary formats of architectural communication and (re-)presentation. 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